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Our Story

Anduin Values

Collectively, our team has built professional services & tech firms from the ground-up and launched dozens of tech and AI solutions.

The shared foundation of our past successes: values.

Here are Anduin's . . .



We have the courage to . . .

  • Take calculated risks
  • Love others and be vulnerable
  • Dissent when we disagree and listen to dissenting opinions
  • trust


    We trust . . .

  • In a higher purpose to direct our company
  • Our team to do the right thing and always assume good intentions
  • Others and know that transparency is imperative to success
  • build


    We build . . .

  • To create a measurable impact
  • Better by humbly and passionately learning with customers
  • With simplicity in mind, and do not add complexity for the sake of complexity
  • About Our Leadership Team

    We're an interdisciplinary team of humble "do-ers" with deep, practical experience

    2020 Anduin cofounder pre-launch retreat — complete with rainy day fishing, sales calls in a makeshift office, and shipping early customer SWAG

    Justin Adams


    A southern California native, Justin began his career in the Intelligence Community for the US government. He started a task force that used novel technology to combine data analytics and operational responsibilities, and sat on an advisory panel to In-Q-Tel. Following graduate school, Justin spent 6 years at PwC building the firm's global back-office AI Center for Excellence and Automation. Justin left PwC to become a founding partner of Independence Consulting (now Point B), leaving to then cofound Digitize.AI, a healthtech company acquired in 2019 by Bain Capital–backed Waystar. Outside of work, Justin enjoys keeping tabs on global economic, political, and technological trends. When he's not in front of a computer, one of his 3 dogs is always looking for a walk.

    BA Wheaton College, MBA The Chicago Booth School of Business.

    Patrick Morrell


    After several years working in politics in Washington, DC, Pat was a founding employee of Raleigh-based Three Ships Media in 2009, a technology and marketing agency. Pat then led enterprise sales for Skookum, a custom software product development agency, thereafter founding and operating a successful luxury goods eCommerce business (FitzGerald Morrell, acquired in 2018). After being recruited to Sealed Air Corporation to build the enterprise's first inside sales team and running a 9-figure portfolio of commodity products, Pat cofounded Digitize.AI with Justin Adams where he ran sales. Outside of his time at Anduin, Pat enjoys running and playing basketball, reading a good book (novels and political non-fiction), traveling, and cooking at home with his wife and two kids.

    BA The University of the South (Sewanee).

    Chris Furlong


    Chris began his engineering career in the healthcare industry in Wisconsin, working for the country's leading electronic health record platform company, Epic. Chris returned to NC to join Charlotte-based PeraHealth, an industry-leading healthcare diagnostic company. Chris led the software engineering team at PeraHealth, eventually becoming Chief Architect and Vice President of Engineering while concurrently pursuing a Master's Degree focused on Machine Learning and Artificial Intelligence. When he's not writing code, Chris enjoys playing guitar, wakeboarding, and hiking with his wife and two dogs.

    BS Clemson University.

    Tanner Fritz

    Customer Success

    A former college basketball player, Tanner's career in tech and product management began in Charlotte—first in product leadership roles at Mood Media and Tykoon, leading to the Chief Technology Officer role at Speed Digital (motorsports-focused platform). Tanner then become Chief Technology Officer of Sona MedSpa, a private equity–backed network of dermatology practices, where he oversaw digital transformation and tech-enabled growth. Outside of work, Tanner enjoys playing basketball, trout fly fishing, volunteering at his church, and watching his three kids grow up with his wife Jenny.

    BS FGCU, MBA UNCC - Belk College of Business.

    Join our Trailblazer Program


    We built Intelligence-Based BillingTM alongside leading accounting firms and will make the platform available industry-wide on May 1, 2021.

    For early access contact us today! (Space is limited.)